Do your business converts leads into sales? Measure with KPI
KPI Name: Customer Conversion Balanced Scorecard Metrics
Related KPIs: Customer Relationship, Call-Center, Help Desk, Interactive Voice Response, Customer Profitability, Customer Profiling, Customer Value, Customer Loyalty
Customers also viewed: Customer Relationship
Sample reports:
Some reports were generated with Balanced Scorecard Designer for the Customer Conversion Balanced Scorecard Metrics KPI to show both – Balanced Scorecard Designer functionality and a part of KPI content:
- Check Overview KPI Report sample.
- Check Full HTML Scorecard Report sample.
- Check Diamond Style Report sample.
Balanced Scorecard Designer Screenshot:
The Balanced Scorecard Designer software was used to create this KPI.
Description by authors:
Customer Conversion is an essential step in ‘building a loyal customer base’. Consequently, one needs to embrace a ‘measurable’ and ’manageable’ strategy to achieve the same. One of the solutions that comes to mind is ‘BSC’ which excels at imparting a ‘balanced growth’ to the organization or its processes and its inherent flexibility lends itself quite well in measuring customer conversion.
In case of Customer Conversion, the perspectives that can be framed are- Interaction Platform Perspective, Process Evaluation perspective, On-line Mode Perspective and Post-efforts benefits Perspective.
The indicators to be tracked can be- -Above average User- Experience- Fraction’, ‘System Integration Ratio’, ‘Technological Front Analysis’ and ‘Number of interfaces provided’.
Evaluation of Process can be done using indicators such as- Customer Tracking Techniques, Data Appropriateness, -Right Traffic Jump- and Conversion rate.
On-line Perspective can be developed and improved by utilizing KPIs like Content planning Accuracy, Usability Index, Search Engine Ranking Improvement and Site Architecture Success ratio.
Further, Post-efforts benefits Perspective can be obtained using KPIs such as ‘Increase in Customer Retention’, ‘Customer Base Rise’, ‘Drop in Client turn-over’ and ‘Customer Base Rise’.
KPI in Excel – Screenshot:
