How is your company performing on conference from customers view point?
KPI Name: Conference Balanced Scorecard Metrics
Related KPIs: Web Investment, Brand Evaluation, Marketing, Direct Mail, Content Management, Trade Show, Word of Mouth Marketing
Customers also viewed: Advertising Metrics
Sample reports:
Some reports were generated with Balanced Scorecard Designer for the Conference Balanced Scorecard Metrics KPI to show both – Balanced Scorecard Designer functionality and a part of KPI content:
- Check Overview KPI Report sample.
- Check Full HTML Scorecard Report sample.
- Check Diamond Style Report sample.
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The Balanced Scorecard Designer software was used to create this KPI.
Description by authors:
Conferences and exhibitions are highly planned acts. Their success lies in the extent to which these are able to attain the aims they were arranged for within the given cost and time frame. To do this, a tracking system has to be in place. KPIs have often been called the SMART (Specific, Measurable, Actionable, Relevant and Time-Bound) parameters to gauge any task that involves an inter play of factors and they naturally find application in this domain.
Financial aspect needs to be evaluated to make sure that the cost deadline is met. This can be done by assigning suitable values to indicators like, percent decrease in cost per attendee, Lodging: Total Cost Ratio, amount spent on publicity.
Planning can be done by number of contingency plans, number of ways to spread information used and percent stretch possible in budget.
Information Management and Scheduling Perspective can be obtained with number of ways to communicate, ways to register and number of information management sessions held. This covers the ancillary tasks to be completed.
Brand Building can be achieved with number of known personalities hired, time spent in publicity and press release.
KPI in Excel – Screenshot:
