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Measure, control and improve customer value with KPI

March 14th, 2009

KPI Name: Customer Value Balanced Scorecard Metrics

Related KPIs: Customer Relationship, Call-Center, Help Desk, Interactive Voice Response, Customer Profitability, Customer Profiling, Customer Conversion, Customer Loyalty

Customers also viewed: Customer Profitability | Customer Profiling.

Sample reports:

Some reports were generated with Balanced Scorecard Designer for the Customer Value Balanced Scorecard Metrics KPI to show both – Balanced Scorecard Designer functionality and a part of KPI content:

Balanced Scorecard Designer Screenshot:

Customer

The Balanced Scorecard Designer software was used to create this KPI.

Description by authors:

KPIs in Customer Value

Organizations can concentrate the value offered to customers by summing up the requirements in terms of indicators. Some of the aspects that can prove useful in the context are- Framework, Operations and Benefits, Performance and Analysis.

The KPIs for Analysis can be- number of buying factors’ covered, number of dimensions considered, value of the customer ratio and benchmarks spanned.

Evaluation of Performance is feasible via the KPIs like Customer Assistance Level, Customer Profitability Jump, Interactive Relationship Index and Satisfaction to Value Perceived Improvement.

Framework Perspective can be had with Customer Intimacy Ratio, Quality Conformance ratio and Customer Value Increment.

Operations and Benefits aspect can be obtained through metrics such as- Drop in Customer Complaints, Customer Attrition and number of techniques utilized in analysis.

KPI in Excel – Screenshot:

This is the actual scorecard with Customer Value Indicators and performance indicators.

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