Measure marketing efforts with customer oriented Balanced Scorecard
KPI Name: Marketing Metrics Balanced Scorecard for Excel
Related KPIs: Web Investment, Brand Evaluation, Direct Mail, Content Management, Trade Show, Conference, Word of Mouth Marketing
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Sample reports:
Some reports were generated with Balanced Scorecard Designer for the Marketing Metrics Balanced Scorecard for Excel KPI to show both – Balanced Scorecard Designer functionality and a part of KPI content:
- Check Overview KPI Report sample.
- Check Full HTML Scorecard Report sample.
- Check Diamond Style Report sample.
Balanced Scorecard Designer Screenshot:
The Balanced Scorecard Designer software was used to create this KPI.
Description by authors:
We have developed a Marketing Balanced Scorecard for Excel that will help marketing professionals to describe the marketing processes and measure their efficiency. Top managers will find a nice dashboard which will provide them with necessary information about how their marketing department is performing. This KPI system will also help to benchmark one marketing department against another one, giving a performance-based evaluation of the marketing processes.
KPI in Excel – Screenshot:
